Hispanic consumers visit quick serves more than any other demographic, according to a new study, and operators can gain their loyalty by addressing their culinary and social needs.
With more than 25 years in the industry, we have experienced significant milestones along the way. This timeline captures the highlights of how we became the company we are today.
1982 — Alfredo Lardizabal, Sr. begins his fresh vegetable import/export business in Miami, FL.
1986 — Alfredo experiments in his home kitchen and discovers, if done correctly, plantain tostones can be frozen for later use without affecting quality.
1987 — Alfredo begins producing tostones for private label out of a small plant in San Pedro Sula, Honduras. MIC Food is born and creates the frozen plantain industry.
1990 — U.S. Census declares Hispanics as the largest minority in the U.S. at 35.4 million people.
1991 — MIC Food launches ready-to-heat frozen plantain products to institutional food service markets in the U.S.
1997 — MIC Food expands its production to a second country, Costa Rica.
2004 — Our Honduras facility wins Exporter of the Year, Honduran Presidential Award.
2011 — MIC Food imports approximately 10,000 tons of tropical fruit products making us the largest importers of frozen plantain and yuca products in the U.S.
2012 — We grow our market in Europe by 55% for frozen tropical products.